7 sources·Entertainment

Meghan Markle Launches Lifestyle Brand 'As Ever' Ahead of Netflix Series

The Duchess of Sussex has rebranded her lifestyle company to 'As Ever,' partnering with Netflix and unveiling new products including preserves.

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The official launch of the brand will coincide with the release of her Netflix show, "With Love, Meghan," which is scheduled to premiere next month.
Meghan Markle drops ritzy lifestyle brand name after delaying Netflix series
FOX News·1M
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The website currently has no content other than a homepage inviting followers to "save your seat at the table" by subscribing with their email address.
Duchess Meghan shares rare photo of Princess Lilibet, launches As Ever lifestyle brand
USA TODAY·1M
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Meghan divides public opinion, with strong reactions on social media from supporters and opponents.
Meghan puts a new label on her jams and lifestyle range
BBC News·1M
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Yet information on the brand has remained limited since, with a sparse website and an Instagram account featuring just nine posts that together form a large version of its logo.
Meghan unveils As Ever, her renamed lifestyle brand
CNN·1M
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Feb 18th, 2025, 2:44 PM ET

Summary

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Meghan Markle has relaunched her lifestyle brand under the name 'As Ever', moving on from 'American Riviera Orchard'. The new venture, which includes fruit preserves, coincides with her upcoming Netflix series 'With Love, Meghan'. Markle shared her vision through an Instagram video, explaining how the previous name limited her brand. While the new name reflects her passion for cooking and crafting, the brand's future takes on significance with Netflix's partnership, especially amidst mixed public opinions. The series is set to launch on March 4, 2024, after being delayed by wildfires in California.

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