Meghan Markle Launches Lifestyle Brand 'As Ever' Ahead of Netflix Series

The Duchess of Sussex has rebranded her lifestyle company to 'As Ever,' partnering with Netflix and unveiling new products including preserves.

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Meghan, the Duchess of Sussex, unveils new lifestyles brand As Ever

Associated Press

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New York Post

Meghan Markle rebrands newest venture: So long, American Riviera Orchard. Hello, As Ever?

Los Angeles Times

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FOX News

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USA TODAY

Meghan puts a new label on her jams and lifestyle range

BBC News

Meghan unveils As Ever, her renamed lifestyle brand

CNN

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Overview

A summary of the key points of this story verified across multiple sources.

Meghan Markle has relaunched her lifestyle brand under the name 'As Ever', moving on from 'American Riviera Orchard'. The new venture, which includes fruit preserves, coincides with her upcoming Netflix series 'With Love, Meghan'. Markle shared her vision through an Instagram video, explaining how the previous name limited her brand. While the new name reflects her passion for cooking and crafting, the brand's future takes on significance with Netflix's partnership, especially amidst mixed public opinions. The series is set to launch on March 4, 2024, after being delayed by wildfires in California.

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