Meghan Markle has relaunched her lifestyle brand under the name 'As Ever', moving on from 'American Riviera Orchard'. The new venture, which includes fruit preserves, coincides with her upcoming Netflix series 'With Love, Meghan'. Markle shared her vision through an Instagram video, explaining how the previous name limited her brand. While the new name reflects her passion for cooking and crafting, the brand's future takes on significance with Netflix's partnership, especially amidst mixed public opinions. The series is set to launch on March 4, 2024, after being delayed by wildfires in California.