Meghan Markle's Brand Renaming Draws Legal Concerns from Small Business
Meghan Markle's rebranded lifestyle company 'As Ever' faces potential legal challenges from a town in Mallorca and an established clothing brand in New York City.
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Overview
Duchess of Sussex Meghan Markle's newly rebranded lifestyle company 'As Ever' is facing scrutiny after similarities to a coat of arms from a Spanish town and a name dispute with a New York clothing brand. The original brand name 'American Riviera Orchard' was changed due to trademark issues. Porreres, Mallorca, is considering legal action over design similarities in Markle's logo. Meanwhile, As Ever NYC founder Mark Kolski highlighted the potential confusion with his established brand, emphasizing there is no affiliation with Markle's company. She plans to launch her products alongside a new Netflix series.
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FAQ
Meghan Markle changed the name due to trademark issues with the original name, which was contested by rival brands and found to be too similar to existing trademarks. The new name 'As Ever' aims to provide a broader identity for her brand.
The brand faces legal concerns due to a potential name conflict with an existing clothing company in New York and New Jersey, and a logo dispute with a Spanish town, Porreres, which claims the logo resembles their historic coat of arms.
Meghan Markle's 'As Ever' brand plans to offer a wide range of products, including homeware, crafting items, jam, textiles, skincare, and haircare products. The brand also aims to expand into hospitality services, media content, and lifestyle seminars.
Experts suggest that while the controversy may attract negative attention, it might not significantly damage Meghan Markle's public image. The situation could even be seen as a publicity strategy, as it keeps her brand in the news.
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