The series features Meghan Markle sharing cooking and entertaining tips, often alongside celebrity guests. It highlights her love for cooking and feeding others, showcasing her creativity in the kitchen and beyond.

Meghan Markle rebranded her lifestyle venture to 'As Ever' because she wanted a name that embodied timelessness and wasn't regionally focused. The change was also influenced by her partnership with Netflix for both her show and business.

Both 'As Ever' and 'With Love, Meghan' focus on lifestyle and creativity, with 'As Ever' offering products like jams and home goods, while the Netflix series showcases cooking, gardening, and heartfelt conversations. They complement each other by highlighting Meghan's passions for cooking and crafting.

Meghan Markle's return to her influencer roots reflects her personal journey by allowing her to reconnect with her creative passions, such as cooking and crafting, which she had to put aside during her time as a royal. This return is also seen as a way to rebuild her career and identity outside the royal family.