Donatella Versace Steps Down as Chief Creative Officer After 28 Years

Donatella Versace ends her 28-year tenure as chief creative officer, transitioning to chief brand ambassador for the fashion house founded by her brother Gianni.

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In pictures: The life and career of Donatella Versace

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Donatella Versace stepping back from role at Versace: 'Always in my heart'

USA TODAY

Donatella Versace steps down as head of Versace

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Overview

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Donatella Versace announced her departure from her role as chief creative officer at Versace after nearly 30 years, stating it was an honor to continue her brother Gianni's legacy. Dario Vitale will succeed her, marking a significant shift for the brand as he is the first designer from outside the family. Despite her exit, Donatella will remain at Versace as chief brand ambassador. The company has faced recent challenges, including declining revenue and potential acquisition talks with Prada.

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Analysis

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Donatella Versace is stepping down as chief creative officer after nearly 30 years, transitioning to a Chief Brand Ambassador role.
Under her leadership, Versace solidified its global luxury brand status and created iconic moments in pop culture, including relationships with top celebrities and memorable fashion shows.
Dario Vitale is appointed as the new chief creative officer, a significant change that coincides with ongoing discussions about a potential acquisition by Prada amid declining revenues.

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Donatella Versace stepping back from role at Versace: 'Always in my heart'

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Donatella Versace stepping back from role at Versace: 'Always in my heart'

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Donatella Versace steps down as head of Versace

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Donatella Versace steps down as head of Versace

FAQ

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: Donatella Versace is stepping down to allow a new generation of designers to take over, specifically Dario Vitale, while she transitions into a role as chief brand ambassador.
People, Devdiscourse
: Dario Vitale, formerly of Miu Miu, will succeed Donatella Versace as the chief creative officer of Versace.
People, Marketscreener
: Versace is facing financial challenges, including declining revenues and operating losses, and there are ongoing discussions about a potential acquisition by Prada.
Marketscreener, Devdiscourse
: Donatella Versace will assume the role of chief brand ambassador for Versace.
People, Devdiscourse

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