6 sources·Entertainment

Netflix Unveils Major Redesign and AI-Powered Features for Enhanced User Experience

Netflix announces a significant UI overhaul and introduces AI-based search and recommendations to improve content discovery for users.

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A prevailing objective of the revamp is more seamlessly delivering programming recommendations for subscribers.
Netflix Updates Its User Interface, Enhancing Search Function With Generative AI Tools
Deadline·9d
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The announcement comes less than three weeks after Netflix reported record profits during its latest quarterly report, assuaging investors’ anxieties in the face of economic chaos born from President Trump’s tariffs.
Big changes are coming to Netflix | Business
CNN·9d
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It remains to be seen whether Netflix’s new feature will face similar challenges.
Netflix debuts its generative AI-powered search tool
TechCrunch·9d
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Now it's hoping that innovating on the Netflix experience can increase engagement and draw in more subscribers.
Do not adjust your TV screen: Why your Netflix experience has a new look
USA TODAY·9d
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This substantial update to Netflix's recommendations feature levels up the streamer's implementation of generative AI in serving its massive global audience.
Your Netflix Home Page Is Getting a Spanking-New Makeover
CNET·9d
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In the coming weeks and months, Netflix members across the world will get to experience the updated TV homepage for themselves.
Netflix unveils new TV experience with GenAI search and AI-based recommendations
VentureBeat·9d
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Updated: May 7th, 2025, 9:32 AM ET

Summary

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Netflix has revealed a major redesign of its user interface, the first in 12 years, featuring AI-powered search capabilities and responsive recommendations. The new mobile experience will allow users to use conversational phrases to find content. The homepage redesign emphasizes easier navigation and increased prominence of live events and gaming options. Testing for the AI search function starts with an opt-in beta on iOS, with the broader rollout set for coming weeks. Netflix aims to enhance user engagement through real-time recommendations that adapt to viewers' moods, along with improved layout and functionality.

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