Netflix Unveils Major Redesign and AI-Powered Features for Enhanced User Experience
Netflix announces a significant UI overhaul and introduces AI-based search and recommendations to improve content discovery for users.
Summary
Netflix has revealed a major redesign of its user interface, the first in 12 years, featuring AI-powered search capabilities and responsive recommendations. The new mobile experience will allow users to use conversational phrases to find content. The homepage redesign emphasizes easier navigation and increased prominence of live events and gaming options. Testing for the AI search function starts with an opt-in beta on iOS, with the broader rollout set for coming weeks. Netflix aims to enhance user engagement through real-time recommendations that adapt to viewers' moods, along with improved layout and functionality.
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CNN·25d· "…The announcement comes less than three weeks after Netflix reported record profits during its latest quarterly report, assuaging investors’ anxieties in the face of economic chaos born from President Trump’s tariffs."