Netflix Achieves Historic Box Office Success with 'KPop Demon Hunters'
Netflix achieved its first box office win with 'KPop Demon Hunters,' grossing $16-18 million. This historic milestone for the streaming giant marks its successful entry into theatrical releases.
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‘KPop Demon Hunters’ gives Netflix its first box-office win
Chicago Tribune
Overview
- Netflix achieved its first-ever box office victory with the film 'KPop Demon Hunters', generating an estimated $16-18 million in ticket sales over a single weekend.
- This historic win marks a significant milestone for Netflix, occurring 18 years into its existence and establishing its presence in the competitive theatrical release market.
- The animated film, initially developed and produced by Sony Pictures, was later acquired by Netflix, leading to its successful theatrical run and subsequent streaming debut.
- 'KPop Demon Hunters' premiered on Netflix in late June, quickly becoming the platform's most-watched animated original film, showcasing its widespread popularity among viewers.
- AMC, North America's largest theater chain, notably declined to screen the movie, a decision that inadvertently contributed to Netflix's unique and historic box-office success.
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Analysis
Center-leaning sources collectively frame KPop Demon Hunters as an unprecedented, runaway success for Netflix, highlighting its chart-topping performance and significant box office achievement. They emphasize the film's "phenomenon" status and its potential to mark a turning point for Netflix's theatrical ambitions, using language that underscores its remarkable momentum and impact.
"The animated film, produced in partnership with Sony Pictures Animation, has dominated both Nielsen and Netflix streaming charts since its June 20 release, becoming the streamer’s most-watched animated film in history."
Deadline"this would mark the first time a movie from the streamer hit #1 on the big screen."
Gizmodo"It amounted to a victory lap for “KPop Demon Hunters,” arguably the biggest hit of Hollywood’s summer, and an ironic success for Netflix, whose emphasis on streaming, not theatrical release, upended the movie industry."
ABC News"It amounted to a victory lap for “KPop Demon Hunters,” arguably the biggest hit of Hollywood’s summer, and an ironic success for Netflix, whose emphasis on streaming, not theatrical release, upended the movie industry."
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FAQ
Netflix achieved its first box office victory with 'KPop Demon Hunters' due to the film's popularity as the platform's most-watched animated original, its release strategy including limited and wide theatrical releases, and the unique circumstance of AMC declining to screen the movie, which helped Netflix capture a distinctive market share.
AMC's choice to not screen 'KPop Demon Hunters' inadvertently contributed to Netflix's historic box office success by limiting competition from major theater chains, allowing the film to attract audiences through other venues and gain a unique box office position.
The animated film 'KPop Demon Hunters' was initially developed and produced by Sony Pictures before being acquired by Netflix, which led to its successful theatrical run and streaming debut.
'KPop Demon Hunters' quickly became Netflix's most-watched animated original film after its late June premiere, consistently achieving around 25 million views per week, reflecting its widespread and lasting popularity among viewers.
'KPop Demon Hunters' is a digitally animated fantasy musical film featuring elements like action, adventure, demons, and K-pop music, with content rated PG for action/violence and thematic elements.
History
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