Bad Bunny Tapped by Jay-Z to Headline Super Bowl LX Halftime Show, Emphasizing Latin Pride and Political Stance
Bad Bunny, tapped by Jay-Z, will headline Super Bowl LX Halftime Show, celebrating Latin pride and his political activism, sparking praise and controversy.
Why is Bad Bunny performing at the Super Bowl?
The Spectator World
Bad Bunny will headline Super Bowl LX halftime show
Chicago Sun-Times
Bad Bunny to Headline 2026 Super Bowl Halftime Show
Rolling Stone
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Overview
- Latin superstar Bad Bunny was personally asked by Jay-Z to headline the Super Bowl LX Halftime Show, a collaboration between the NFL, Roc Nation, and Apple Music, set for next year.
- Bad Bunny's performance will emphasize Latin pride, culture, and history, expressing his deep commitment to his community and highlighting his opposition to Trump and US immigration policies.
- This headlining role follows his recent historic residency in Puerto Rico and a 2020 Super Bowl guest appearance, with the upcoming show scheduled for February 8, 2026, at Levi’s Stadium.
- The NFL's selection has drawn mixed responses, with some praising the emphasis on Latin pride while pro-Trump and conservative figures criticize Bad Bunny's vocal political activism.
- Artists like Bad Bunny do not receive payment for Super Bowl performances, instead gaining immense global exposure, which he dedicates to his friends, family, and Latino people worldwide.
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Analysis
Center-leaning sources frame this story by emphasizing the potential for political controversy surrounding Bad Bunny's Super Bowl halftime performance. They highlight his past activism and anti-Trump stances, juxtaposing them with the NFL's history of managing political expression. The narrative consistently focuses on the tension between artistic freedom and the league's desire to avoid "igniting controversy."
"This next milestone of his career, Bad Bunny said, is bigger than him."
USA TODAY"For Bad Bunny, the halftime show is the ultimate stage to showcase his music, heritage and global influence."
Associated Press"Going on a worldwide stage like the Super Bowl is major for Bad Bunny, who wears the Puerto Rican flag with pride, saying, “I’m always doing everything with purpose, and of course, everywhere I go, I always represent and I always put my country, my music."
Deadline"The announcement of Bad Bunny as the Super Bowl halftime performer has sparked significant backlash from conservative figures who view it as a political statement rather than a celebration of music."
Chicago Tribune"Bad Bunny skipped the U.S. on his upcoming tour, citing concerns over mass deportations and potential ICE presence at his shows as one of the reasons."
USA TODAY"Bad Bunny will headline next year's Super Bowl half-time show in California."
BBC News"Puerto Rican rapper and singer Bad Bunny will headline next year's Super Bowl halftime show."
NPR"Bad Bunny will bring his Latin trap and reggaeton swagger to the NFL's biggest stage next year: The Grammy winner will headline the Apple Music Super Bowl halftime show in Northern California."
CBS News"Bad Bunny will bring his Latin trap and reggaeton swagger to the NFL’s biggest stage next year: The Grammy winner will headline the Apple Music Super Bowl halftime show in Northern California."
ABC News"Bad Bunny will bring his Latin trap and reggaeton swagger to the NFL’s biggest stage next year: The Grammy winner will headline the Apple Music Super Bowl halftime show in Northern California."
Chicago Sun-Times"Bad Bunny will bring his Latin trap and reggaeton swagger to the NFL’s biggest stage next year: The Grammy winner will headline the Apple Music Super Bowl halftime show in Northern California."
Associated Press"Bad Bunny is headed to the Super Bowl."
USA TODAY"Bad Bunny is set to be the 2026 Super Bowl Halftime performer, NBC announced during halftime on Sunday Night Football."
DeadlineArticles (33)
Center (13)
FAQ
Jay-Z personally asked Bad Bunny to headline the Super Bowl LX Halftime Show as part of a collaboration between the NFL, Roc Nation, and Apple Music.
Bad Bunny's performance will emphasize Latin pride, culture, and history, showcasing his commitment to his community and highlighting his opposition to Trump and U.S. immigration policies.
The Super Bowl LX Halftime Show will be held on February 8, 2026, at Levi's Stadium in Santa Clara, California.
The announcement has generated mixed reactions; many praise the celebration of Latin pride, while some pro-Trump and conservative critics object to Bad Bunny's vocal political activism.
Artists like Bad Bunny do not receive payment for performing at the Super Bowl Halftime Show; instead, they gain immense global exposure.
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