SAG Awards to Be Renamed Actor Awards Starting in 2026
The Screen Actors Guild Awards, honoring film and TV performances, will officially change their name to the Actor Awards beginning in 2026, a decision made by SAG-AFTRA.
Overview
- The Screen Actors Guild Awards (SAG Awards) are set to be renamed the Actor Awards, a significant change taking effect starting in 2026.
- This rebranding decision was made by SAG-AFTRA, the organization behind the awards, following a period of ongoing discussions.
- Established in 1995, the awards recognize outstanding individual and ensemble performances across both movies and primetime television.
- Netflix will continue its role in streaming the ceremony, a partnership that began in 2023, ensuring the newly named Actor Awards reach a wide audience.
- The renaming aims to enhance the awards' stature and prominence within Hollywood's annual awards season, celebrating acting excellence.
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Analysis
Center-leaning sources are neutral in their coverage of the SAG Awards name change. They focus on reporting the factual details of the announcement, providing historical context, and directly quoting the organization's rationale without adding editorial commentary or subjective interpretations. The reporting is straightforward and informative.
"The move was announced Friday to the board of SAG-AFTRA, the union that presents the awards and represents U.S. film and television actors, among others."
CBS News"The move was announced Friday to the board of SAG-AFTRA, the union that presents the awards and represents U.S. film and television actors among others."
Associated Press"The Actor Awards presented by SAG-AFTRA gives viewers in 190-plus countries an immediate understanding of who we are and what we’re about."
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FAQ
The SAG Awards are being renamed to align with the iconic statuette called 'The Actor' and to present a name that immediately communicates the focus on actors, reflecting the show's identity and modernizing its branding.
The new name will officially take effect starting with the 2026 awards ceremony, with nominations announced on January 7, 2026, and the ceremony held on March 1, 2026.
No, the renaming will not affect the core aspects of the ceremony; voting rules, submissions, eligibility requirements, and the overall presentation will remain the same.
Yes, Netflix will continue to stream the ceremony, maintaining their partnership that began in 2023, including the broadcast of the newly named Actor Awards.
For Your Consideration (FYC) materials may continue to use the legacy name 'Screen Actors Guild Awards' through the end of the 2026 pre-nomination voting window, after which all campaigns will shift to the new title 'The Actor Awards.'
History
- This story does not have any previous versions.