U.S. Surgeon General Dr. Vivek Murthy has called for health warning labels on alcoholic beverages, linking alcohol to approximately 100,000 cancer cases and 20,000 deaths annually. The advisory highlights that alcohol consumption is the third leading preventable cause of cancer, trailing only tobacco and obesity. The announcement has led to a drop in industry stocks for beverage companies, indicating growing concern among investors. While some industry representatives argue the risks are overstated, surveys reveal that a majority of Americans remain unaware of the cancer risks associated with alcohol consumption.