The plan targets the phase-out of eight petroleum-derived synthetic food dyes commonly found in products like cereals, ice creams, snacks, and yogurts. While the specific dyes are not individually listed in the announcement, they represent the remaining artificial colorants sanctioned by the FDA after the earlier ban on Red No. 3.

The decision was motivated by health concerns, particularly relating to children, including links to neurobehavioral problems such as hyperactivity and attention issues. Studies also suggest that current FDA acceptable daily intake levels might be too high to protect children adequately from potential behavioral effects.

The FDA will establish standards and timelines for the food industry to transition voluntarily to natural colorants. The agency plans to revoke authorization for dyes not currently in production and remove the remaining synthetic dyes by the end of 2026. Approval of additional natural colorants is expected to facilitate this transition.

Health officials claim that the transition to natural alternatives will not impact food prices, despite some manufacturers' concerns about potentially increased costs due to reformulation.

This federal initiative follows earlier efforts under previous administrations, including the Biden administration's ban on Red No. 3, and aligns with wider state-level legislative attempts to regulate or prohibit synthetic dyes due to their health effects. Some states have also sought USDA waivers to restrict purchase of certain products with synthetic dyes in programs like SNAP.