During a playoff game against the Packers, Eagles WR A.J. Brown read 'Inner Excellence' by Jim Murphy on the sidelines, shedding light on mental preparation for athletes. With only one catch in the game, he emphasized the mental aspect of football, stating reading helps him refocus and manage game pressures. The moment has sparked interest in the book, although its sales did not see a significant immediate boost. Murphy, the author, noted it was unique to see the book featured during an NFL game.