In the lead-up to the DNC chair election, frontrunner Ken Martin advocates for a major overhaul of the party's approach to improve its image post-electoral defeat. He outlines a 'New DNC Framework' aimed at reconnecting with voters across various demographics and aggressively engaging in local races and media spaces. Opposing Martin, Ben Wikler proposes a 'permanent campaign' approach to ensure the party directly communicates with voters and counteracts Republican narratives. The upcoming chair election reflects a vital moment for the Democratic Party as it seeks to redefine its identity and regain influence after recent setbacks.