NAACP Launches Initiative Urging Black Americans to Boycott Companies Rolling Back DEI Efforts

The NAACP calls on Black consumers to leverage their $1.7 trillion purchasing power against companies abandoning diversity, equity, and inclusion initiatives.

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NAACP Slams Companies Rolling Back DEI Initiatives, Calls for Black Spending Power To Drive Change

New York Sun

NAACP Urging Black Americans to Avoid Businesses Ditching DEI

Breitbart News

NAACP: Don't Back Companies That Backtracked From DEI

Newsmax

Overview

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The NAACP has launched the Black Consumer Advisory to encourage Black Americans to boycott businesses that have rolled back their diversity, equity, and inclusion (DEI) initiatives. With the Black community possessing over $1.7 trillion in purchasing power, the advisory emphasizes the need for intentional economic decision-making to hold companies accountable for their DEI commitments. Companies like McDonald's, Target, and Walmart are named for their curtailment of DEI programs, while Delta Air Lines, Apple, and Ben & Jerry's are praised for their continued support of diversity efforts. The NAACP’s stance comes amidst ongoing debates about DEI policies in the corporate world.

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