The Take It Down Act requires online platforms to implement a request-and-removal system that mandates the removal of non-consensual intimate images, including AI-generated deepfakes, within 48 hours of a victim's report.

Key proponents included Senator Ted Cruz, who championed the bill after a constituent was victimized by non-consensual deepfakes; First Lady Melania Trump, who publicly advocated for the law; and bipartisan lawmakers such as Senators Amy Klobuchar and Representatives Maria Salazar and Madeleine Dean, who helped push the legislation forward.

Those convicted of intentionally distributing explicit images without a subject's consent under the Take It Down Act face criminal penalties, including prison time.

Critics argue that the law's broad language could potentially lead to censorship of legitimate content, raising concerns about overreach and free speech implications.

First Lady Melania Trump described the Take It Down Act as a national victory that helps protect children and families from online exploitation, emphasizing the severe damage malicious online content like deepfakes can cause to young teens, especially girls.