President Trump Shifts Ad Costs
After backlash, Trump says his super PAC will cover promotional ads taxpayers funded.
8 left8 center1 right
Updated Oct 5, 8:47pm ETEvery side, every morning
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What happened
President Trump announced that future promotional television ads would be paid for by him or MAGA Inc., his pro-Trump super PAC, instead of taxpayer funds. The shift follows a national ad campaign that featured Trump and his political themes, carried a U.S. government payment disclaimer, and used a $20 million Department of Homeland Security contract funded through Customs and Border Protection money. Federal law bars a president from directing a super PAC’s spending, raising a legal question about his stated plan. Lawmakers from both parties criticized the taxpayer funding, while the White House said the spots were public service announcements. More than $10 million in taxpayer-funded ads had already aired. Trump and the White House did not say whether taxpayers would be reimbursed.
How each side covered it
From the left
Left-leaning outlets framed the shift as a retreat from taxpayer-funded Trump promotion, with legal concerns still unresolved. CNN emphasized that the reversal followed criticism from Republicans and Democrats alike. The New York Times cited Democrats and Republicans warning about possible “publicity or propaganda” violations. MS NOW lingered on unanswered questions about timing, repayment, and whether the new funding plan would be legal.
From the right
Only one right-leaning outlet we track covered this: Washington Examiner, under the headline “Trump says his super PAC will cover taxpayer-funded 'patriotic' ads”.
Headlines
Left8
Trump says he will pay for campaign-style ads himself after backlash over taxpayer-funded effort | CNN Politics
Trump says he will personally pay for taxpayer-funded ads after bipartisan backlash
There are far more Trump propaganda ads than we thought
Trump says his super PAC will pay for taxpayer-funded ads that sparked backlash for glorifying him
Trump Relents on Government-Funded ‘Patriotic Ads,’ Says He’ll ‘Pay for Them Myself’
Center8
Trump says he'll pay for TV ads that praised him and which government funded
After bipartisan criticism, Trump says taxpayers’ dollars will no longer be used for TV ads promoting him
Trump Says His Super PAC Will Pay for Pro-Trump Ads Instead of Taxpayers
Trump says his super PAC will start paying for controversial taxpayer-funded ads
Trump says his super PAC will pay for controversial promotional ad campaign
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