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FIFA World Cup Investment Fight· Day 1

FIFA World Cup Investment

FIFA's private-investment plan for the World Cup draws fury from UEFA.

July 28, 2026 · Updated Jul 28, 8:25pm ET

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Pano rates the coverage Mostly Left.

What happened

FIFA announced Tuesday a plan to create a $20b company for the World Cup and other events, selling up to a 20% stake and raising as much as $4.2b from private investors. The company would consolidate FIFA competitions’ commercial rights and operations, with the Kushner family among the investors. UEFA rejected the proposal, saying “It is not FIFA’s to sell” and that “None of us are the owners of football.” House Judiciary Democrats launched an investigation into reported contacts between Trump administration officials and FIFA President Gianni Infantino.

FIFA World Cup Investment Fight

Storyline →
  1. Aug 2Infantino Faces FIFA RevoltMostly Left
  2. Jul 31Infantino World Cup PlanBalanced
  3. Jul 30Infantino World Cup BoycottMostly Center
  4. Jul 28FIFA World Cup Investment (this story)Mostly Left

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