In response to frequent luggage mishandling, Apple is launching a feature allowing users to share their AirTag locations with airlines. This initiative aims to improve luggage recovery processes by providing real-time updates and location sharing directly to airline customer service. Major airlines including United and Delta will implement this service initially at select airports, with a full rollout planned by 2025. The feature ensures user privacy and security during the tracking process, addressing concerns around lost luggage that affected millions of travelers in 2023. The update is part of the upcoming iOS 18.2 software.