Samsung has announced the Galaxy S25 series, which emphasizes AI capabilities as an 'AI companion,' enhancing user interaction across multiple applications. Although the phones maintain much of the hardware from previous models, upgrades include a faster chip and an enhanced camera lens. Samsung aims to incorporate AI seamlessly into daily tasks, promising a more personalized experience while prioritizing user privacy. Despite facing market pressures from competitors, Samsung hopes the S25 series will revitalize interest in its flagship models.