3 sources·Technology

Reddit to Introduce Paywalls for Exclusive Content

Reddit's CEO announced plans to implement paywalls for certain subreddits in 2025 during a recent AMA session.

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The paywall system is the latest feature Huffman has prioritized for Reddit that would require payment to access.
Reddit CEO says some content may soon be behind paywall: 'Working on it as we speak'
USA TODAY·3M
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Reddit's shares dropped by 15% on Thursday after the company announced its fourth-quarter earnings, which showed user growth below analysts' expectations.
Reddit's CEO says paywalled forums are coming to the platform soon. Here's what we know.
Business Insider·3M
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A critical aspect of any potential plan to make Reddit users pay to access subreddit content is determining how related Reddit users will be compensated.
Reddit will lock some content behind a paywall this year, CEO says
ARS Technica·3M
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Updated: Feb 16th, 2025, 10:17 AM ET

Summary

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Reddit is set to introduce paywalls, allowing some subreddits to offer exclusive content to paying customers. CEO Steve Huffman confirmed during an AMA that developments are underway for this feature, expected to roll out in 2025. The company aims to find a balance between paid and free content to maintain its user base while exploring monetization strategies, including paid subreddits and potential e-commerce features. Despite recent traffic volatility caused by changes in Google's search algorithm, Huffman insists Reddit can thrive independently.

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