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Amazon Unveils Alexa+, a Generative AI-Powered Voice Assistant with Subscription Model

New Alexa+ offers enhanced conversational capabilities and personalized assistance for $19.99 per month, free for Prime members, launching in March 2024.

Slide 1
Amazon unveils revamped Alexa with AI features for $19.99 per month, free for Prime members
CNBC

CNBC

Slide 2
Amazon's new AI-powered Alexa promises to be your 'best friend in a digital world' for a monthly fee
Associated Press

Associated Press

Slide 3
Amazon debuts Alexa+, its next-generation AI assistant
Axios

Axios

Slide 4
Alexa relaunched with ambition to be 'your best digital friend'
BBC News

BBC News

Slide 5
Amazon's Alexa+, its new voice assistant, is $19.99 a month — or free if you're a Prime member
Business Insider

Business Insider

Slide 6
Amazon finally unveils new Alexa with AI overhaul: ‘Knows almost every instrument in your life’
New York Post

New York Post

Overview

A summary of the key points of this story verified across multiple sources.

Amazon has relaunched its Alexa assistant with generative AI capabilities, dubbed Alexa+. Unlike its predecessor, it requires a $19.99 monthly fee for access, though Prime members can use it for free. Alexa+ features include enhanced conversational abilities, personalization through user interaction, and support for various tasks such as ordering groceries and scheduling appointments. The rollout is set for early 2024 across numerous Alexa-enabled devices, with the potential to reshape how users interact with smart assistants in an increasingly competitive AI market.

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Analysis

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  • Amazon has launched Alexa+, a revamped version of its voice assistant, incorporating generative AI to enhance user interactions and capabilities.
  • The new Alexa+ will come with a subscription fee of $19.99 per month (free for Prime members), aimed at offsetting development costs and making the Alexa business more profitable.
  • The upgrade marks Amazon's effort to remain competitive in the rapidly evolving voice assistant market, addressing previously unmet user expectations with improved conversational abilities and personalized responses.

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Amazon debuts Alexa+, its next-generation AI assistant
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FAQ

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Alexa+ offers enhanced conversational capabilities, personalization, and support for complex tasks like grocery ordering and appointment scheduling. It provides more natural, context-aware conversations and can handle multi-turn interactions.

9meters, Economic Times

Non-Prime members will need to pay a $19.99 monthly subscription fee to access Alexa+.

9meters, About Amazon

Alexa+ is set to begin rolling out in early access in the U.S. in the coming weeks, with a broader launch planned later in the year.

9meters, CNET

Alexa+ will initially be available on select Echo Show devices, with plans to expand to other Echo models over time.

9meters, CNET

History

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