Google Introduces AI Mode in Search, Notable Enhancements at I/O 2025
Google's AI Mode transforms search into a conversational experience, leveraging Gemini 2.5 as competition with ChatGPT escalates.
Overview
At Google I/O 2025, the launch of the AI Mode in search marks a significant upgrade, embedding chatbot features into the search function. Now available in the US, this conversational interface allows users to interact with Google's search as if communicating with an expert, utilizing the Gemini 2.5 AI model. CEO Sundar Pichai noted this phase signifies a shift toward advanced reasoning for complex queries. Alongside this, Google announced augmented reality glasses and a subscription AI tool. Despite challenges from competition and a recent decline in clickthrough rates, the innovations aim to redefine access to information and enhance user engagement.
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Analysis
- Google is rolling out AI Mode to transform how users interact with its search engine, offering a conversational experience that answers complex queries.
- Despite the technological advancements, Google faces concerns over the potential decrease in web traffic to publishers and declining click-through rates from traditional search results, which have dropped by nearly 30% over the past year.
- The introduction of premium subscription plans like Google AI Ultra aims to monetize advanced AI functionalities, reflecting Google's strategy to leverage its AI capabilities while addressing competition from emerging AI-driven platforms.
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CNET·2M·FAQ
Google's AI Mode allows users to interact with search in a conversational manner, enabling complex queries and follow-up questions, making search more intelligent and personalized with Gemini models.
Google's AI Mode utilizes the Gemini 2.5 AI model for enhanced reasoning and accuracy in search results.
Alongside AI Mode, Google announced augmented reality glasses and a subscription AI tool.
AI Mode is currently available to all U.S. searchers.
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