WhatsApp Introduces Ads in Updates Tab While Preserving Personal Messaging Experience
WhatsApp is rolling out ads in the Updates tab, ensuring personal chats remain unaffected as part of Meta's advertising strategy.
Overview
- WhatsApp is introducing ads that will appear exclusively in the Updates tab of the app.
- Meta aims to increase advertising revenue without disrupting users' personal messaging experience.
- The ads will not interfere with private chats, maintaining WhatsApp's focus on secure communication.
- This change is part of a broader strategy by Meta to monetize its messaging platform.
- Users can expect to see these ads gradually rolled out in the coming weeks.
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Analysis
Emphasizes Meta's strategy to introduce ads in WhatsApp without disrupting user conversations.
Meta claims that placing ads under Updates in WhatsApp will not interrupt personal chats, as the company's decision to increase ads in the app is not isolated.
Sponsored channel suggestions will start showing up in the Updates tab.
Articles (3)
Center (2)
"…WhatsApp has long touted itself as the more private web-based messaging option."
ARS Technica·1M·"…For longtime users, the era of an ad-free experience may soon be a thing of the past."
CNET·1M·FAQ
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History
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