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Meta and Oakley Unveil AI-Powered Smart Glasses

Meta collaborates with Oakley to launch innovative AI-powered smart glasses featuring advanced camera capabilities and integrated audio, enhancing user experience.

Overview

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  • Meta has partnered with Oakley to introduce AI-powered smart glasses, expanding their product line with various styles.
  • The new glasses include a built-in camera for capturing high-quality video and images, along with enhanced battery life.
  • Integrated open-ear speakers and microphones are designed to improve audio experiences for users.
  • The smart glasses can charge up to 50% in just 20 minutes, offering convenience for users on the go.
  • Meta has successfully sold over 2 million units of their smart glasses, including collaborations with Ray-Ban and Oakley.
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Analysis

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Center-leaning sources present a cautiously optimistic view of Meta's new smart glasses, emphasizing innovative features while subtly critiquing the company's past performance. The framing suggests a blend of excitement for technological advancements and skepticism regarding Meta's reputation, reflecting a nuanced perspective on consumer trust and market impact.

"The smart glasses have double the battery life of the Meta Ray-Bans and are able to capture 3K video."

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FAQ

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The new AI-powered smart glasses feature advanced camera capabilities for high-quality video and images, integrated open-ear speakers and microphones for enhanced audio, improved battery life with fast charging (up to 50% in 20 minutes), and come in various Oakley frame styles with prescription lens support.

The limited-edition Oakley Meta HSTN smart glasses will be available for preorder starting July 11, 2025, and they will be sold in the US, Canada, the UK, Ireland, France, Italy, Spain, Austria, Belgium, Australia, Germany, Sweden, Norway, Finland, and Denmark.

The limited-edition Oakley Meta HSTN glasses retail for $499, while additional models will be available later for $399. By comparison, Meta's Ray-Ban smart glasses are priced between $240 and $300 depending on the model.

Meta's collaboration with Ray-Ban has been very successful, with over 2 million units sold since their launch in October 2023.

Yes, Meta is reportedly working on a third generation of smart glasses that may include a built-in display, expected to be revealed at Meta Connect in the fall. Additionally, Google and Apple are working on their own smart glasses, and Snapchat has upcoming augmented reality glasses that compete in this market.

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