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TikTok Develops U.S. Version Amid Regulatory Challenges

TikTok is set to launch a U.S. version called M2 on September 5, as it faces regulatory pressures and a potential ban on its current platform by March 2026.

Slide 1
TikTok's Escape Plan May Be a Brand New App
Gizmodo

Gizmodo

Slide 2
TikTok Is Reportedly Making a U.S. Version of the App
New York Post

New York Post

Slide 3
TikTok Planning U.S. Version Of App Ahead Of Sale – Report
Deadline

Deadline

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Overview

A summary of the key points of this story verified across multiple sources.
  • TikTok is creating a U.S. version named M2, aimed at providing an alternative for American users amid regulatory scrutiny.
  • The new app is scheduled for launch in U.S. app stores on September 5, ahead of a looming deadline.
  • Last year, Congress approved a ban on TikTok's sale to non-Chinese entities, pushing Bytedance to divest or face a ban.
  • President Biden enacted a TikTok ban, which was previously delayed by Trump, with the latest extension valid until September 17.
  • By March 2026, TikTok plans to shut down its existing platform while M2 will continue to operate until then.
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Analysis

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Center-leaning sources frame TikTok's development of a new app as a strategic response to U.S. regulatory pressures, highlighting a sense of urgency and impending change. The authors exhibit skepticism towards the company's motives, reflecting concerns about national security and corporate accountability, while emphasizing the political backdrop influencing these decisions.

"This move appears to be a direct response to immense political pressure."

GizmodoGizmodo
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Article

"The planned new app aims to launch in U.S. app stores Sept. 5, ahead of the deadline for the third extension."

DeadlineDeadline
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TikTok is launching the U.S. version M2 to provide an alternative platform for American users amid regulatory scrutiny and a potential ban on its current platform by March 2026.

Bloomberg

The new TikTok U.S. version called M2 is scheduled for launch in U.S. app stores on September 5, 2025.

Bloomberg

TikTok faces regulatory pressures in the U.S., including Congress approving a ban on TikTok’s sale to non-Chinese entities and President Biden enacting a TikTok ban, which delays have only temporarily postponed. The latest extension is valid until September 17, 2025, and TikTok must divest or potentially be banned entirely by March 2026.

Reuters

By March 2026, TikTok plans to shut down its existing platform in the U.S., while the new M2 app will continue to operate until then.

Bloomberg

History

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  • This story does not have any previous versions.