Snap Specs Debut
Snap launches pricey Specs AR glasses, aiming at a post-smartphone future.
June 16, 2026 · Updated Jun 16, 6:35pm ET
WiredYou Can Finally Buy Snap’s New AR Specs—for $2,195
TechCrunchSnap finally debuts its long-awaited AR glasses, Specs, and, oof, they aren't cheap
New York PostSnap unveils ‘Specs’ augmented reality glasses with $2,195 price — and goal of replacing smartphones
Los Angeles TimesSnap unveils its $2,195 augmented reality glasses as rivalry with Meta heats up
CNBCSnap unveils $2,195 AR glasses as CEO Evan Spiegel bets on post-smartphone future
The VergeSnap is finally about to ship AR glasses — and they cost a fortune
Business InsiderSnap unveils Specs AR glasses for $2,195 as it bets on a post-smartphone future
CNETSnap's New Specs Are Chunky, Pricey and I Really Need to Try Them
GizmodoSnapâs New AR Glasses Are Trying to Beat Meta to the Punch
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Pano rates the coverage Balanced.
What happened
Snap unveiled Specs, a consumer version of its augmented-reality glasses, priced at $2,195 as CEO Evan Spiegel argues computing is ready to move beyond the smartphone nearly two decades after the iPhone’s debut. The glasses, introduced around the Augmented World Expo in Long Beach, are pitched as see-through wearable computers that bring digital visuals into a user’s field of view rather than requiring a phone screen. Snap is taking preorders with a $200 refundable deposit, with shipments expected this fall in the U.S., U.K. and France. The launch puts the much smaller Santa Monica company into a high-stakes contest with Meta and other rivals trying to define the next major computing platform.