Collins Dictionary has named 'brat' its word of the year for 2024, inspired by Charli XCX's album. Defined as embodying confidence and hedonism, 'brat' captures a cultural trend that resonates across generations. The phrase 'brat summer' has become a lifestyle aesthetic, influencing popular discourse. Other notable words include 'era,' 'anti-tourism,' and 'delulu.' Collins experts connect this year's lexicon to Generation Z and Alpha trends, signifying a shift in language influenced heavily by social media culture.