Jaguar's recent ad campaign showcasing multiracial, androgynous models without featuring any cars has ignited significant backlash online. Critics, including X owner Elon Musk, questioned the ad's confusing message and lack of product focus. The campaign is part of Jaguar's broader rebranding initiative, coinciding with its transition to an all-electric vehicle lineup and the unveiling of a new GT model on December 2 during Miami Art Week. Marketing experts warn that the departure from the brand’s traditional identity could alienate core customers, raising doubts about the long-term effectiveness of such a bold marketing strategy.