Beginning January 27, Starbucks will implement a new Code of Conduct requiring all customers to make purchases to use facilities at North American locations. This decision reverses a policy established in 2018 allowing non-paying individuals to access restrooms, following a racially charged incident. The updated rules aim to enhance safety, prohibit activities like smoking and panhandling, and foster a welcoming environment for paying customers. The company, led by new CEO Brian Niccol, acknowledges a need to improve in-store conditions amid various operational challenges.