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U.S. TikTok Users Turn to Xiaohongshu Amid Looming Ban

As TikTok faces a potential ban, U.S. users are migrating to Xiaohongshu, signaling a cultural and technological shift in social media usage.

Overview

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With a possible TikTok ban set for January 19, U.S. users are flooding to Xiaohongshu (RedNote). The app, popular for short videos and e-commerce, has accrued 300 million monthly active users and is the top downloaded app in the U.S. as of January 14. Users, self-identifying as #tiktokrefugees, share their experiences while raising concerns over data privacy and censorship. Legal challenges surrounding TikTok's ownership are ongoing, with potential implications for Xiaohongshu as well, highlighting the complexities of social media platform popularity and user security in a politically charged environment.

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TikTok users flock to Chinese app RedNote before US ban
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History

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