Britain's Competition and Markets Authority has opened an investigation into Google’s search and advertising services under new regulations aimed at preventing anti-competitive practices. The probe will assess Google's dominant position in the UK market, particularly its role in shaping AI-driven search tools and protecting consumer rights. The regulator aims to ensure fair competition and better outcomes for businesses and users, amid growing scrutiny from global authorities. Google, which commands over 90% of the UK search market, has committed to cooperating with the investigation while expressing concerns about overly restrictive regulations.