In a recent episode of the "Happy Sad Confused" podcast, Maya Hawke discussed how producers increasingly require actors to maintain significant social media followings for casting purposes. With nearly 9 million Instagram followers, Hawke noted that some directors are pressured to cast based on collective follower counts, which can affect film funding. She expressed frustration at the blurred lines between acting and celebrity culture but acknowledged adapting to these industry changes. Despite the trend, she highlighted a few directors who prioritize artistry over social media metrics, including Quentin Tarantino, Bradley Cooper, and Wes Anderson.