Reddit is set to introduce paywalls, allowing some subreddits to offer exclusive content to paying customers. CEO Steve Huffman confirmed during an AMA that developments are underway for this feature, expected to roll out in 2025. The company aims to find a balance between paid and free content to maintain its user base while exploring monetization strategies, including paid subreddits and potential e-commerce features. Despite recent traffic volatility caused by changes in Google's search algorithm, Huffman insists Reddit can thrive independently.