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DHS Launches Multimillion-Dollar Ad Campaign Targeting Illegal Immigration

DHS, under Secretary Kristi Noem, has unveiled a large-scale ad campaign urging illegal migrants to leave the U.S. or face deportation, emphasizing strict measures.

Overview

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The Department of Homeland Security (DHS), led by Secretary Kristi Noem, launched a multimillion-dollar advertising campaign on February 17, 2025, aimed at deterring illegal immigration. Featuring two versions targeting domestic and international audiences, the ads assert that illegal migrants will face deportation with no chance of return. Noem, who praises President Trump’s border security measures in the ads, urges potential illegal entrants to reconsider, stating criminals are unwelcome in the U.S. This campaign comes amidst heightened pressure for stricter enforcement and follows Trump's dissatisfaction with current deportation rates.

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