Starbucks Announces Major Menu Cuts and Layoffs Amid Restructuring

Starbucks to cut 13 less popular drinks and lay off 1,100 employees as part of a plan to streamline operations.

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Starbucks to lay off 1,100 corporate staff

World News Group

Starbucks' drink menu is changing. Here's a list of what it's removing and why.

CBS News

Starbucks is cutting some 'less popular' drinks from its menu. Here's what will be removed next week

Associated Press

Overview

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Starbucks is set to remove 13 less popular beverages from its menu on March 4, aiming to simplify operations and reduce customer wait times. In tandem, the company will lay off 1,100 corporate employees globally as part of a restructuring effort led by CEO Brian Niccol. The changes are intended to enhance service quality by focusing on fewer popular items and eliminating menu redundancies. Starbucks plans further reductions, targeting a 30% decrease in menu items by the end of the 2025 fiscal year, while maintaining customer engagement with new offerings.

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Analysis

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Starbucks is cutting 30% of its menu items, including less popular and complex beverages, to streamline operations and improve efficiency.
The changes aim to reduce customer wait times and enhance the consistency of service, allowing for a focus on popular offerings.
CEO Brian Niccol's plan includes layoffs of 1,100 corporate employees and a push for in-person work to adapt to changing operational needs.

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Starbucks' drink menu is changing. Here's a list of what it's removing and why.

CBS News·4M·

Center

This outlet is balanced or reflects centrist views.

Reliable

This source consistently reports facts with minimal bias, demonstrating high-quality journalism and accuracy.

Starbucks' drink menu is changing. Here's a list of what it's removing and why.

No highlight available for this article.

Starbucks is cutting some 'less popular' drinks from its menu. Here's what will be removed next week

Associated Press·4M·

Center

This outlet is balanced or reflects centrist views.

Reliable

This source consistently reports facts with minimal bias, demonstrating high-quality journalism and accuracy.

Starbucks is cutting some 'less popular' drinks from its menu. Here's what will be removed next week

FAQ

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: Starbucks is removing 13 drinks, including Iced Matcha Lemonade, Espresso Frappuccino, Caffè Vanilla Frappuccino, White Chocolate Mocha Frappuccino, Java Chip Frappuccino, Chai Crème Frappuccino, Caramel Ribbon Crunch Crème Frappuccino, Double Chocolaty Chip Crème Frappuccino, Chocolate Cookie Crumble Crème Frappuccino, White Chocolate Crème Frappuccino, White Hot Chocolate, Royal English Breakfast Latte, and Honey Almondmilk Flat White.
ABC6 On Your Side, Fast Company
: The layoffs are part of a restructuring effort aimed at streamlining operations, reducing complexity, and increasing efficiency. This move does not affect baristas or in-store teams.
ABC6 On Your Side, Fast Company
: The goal is to simplify the menu, reduce wait times, improve quality and consistency, and align with Starbucks' core identity as a coffee company. Additionally, the company aims to enhance operational efficiency and customer engagement.
ABC6 On Your Side, ABC News
: Starbucks plans to reduce its menu by approximately 30% by the end of the fiscal year.
ABC News, Fortune

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