PepsiCo Acquires Prebiotic Soda Brand Poppi for $1.95 Billion, Amid Ongoing Market Trends
PepsiCo is acquiring Poppi, a prebiotic soda brand, for $1.95 billion, expanding its functional beverage portfolio amidst rising consumer demand for healthier options.
Can Pepsi's poppi purchase help it go younger as Americans drink less soda?
Straight Arrow News
Durant promises decision ‘relatively shortly’
Boston Herald
Overview
PepsiCo announced on March 17, 2025, it will acquire Poppi, a prebiotic soda brand, for $1.95 billion after seeing demand for functional drinks rise. This move aims to diversify PepsiCo's offerings as soda consumption declines. Despite the growth, Poppi faces challenges, including a class-action lawsuit alleging insufficient gut health benefits. The acquisition, which values Poppi at a net price of $1.65 billion, follows Coca-Cola's launch of a competing product, indicating a trend where traditional soda companies pivot towards health-conscious alternatives.
Content generated by AI—learn more or report issue.
Get both sides in 5 minutes with our daily newsletter.
Analysis
- PepsiCo will acquire prebiotic soda maker poppi in a deal valued at $1.65 billion, signaling a strong move towards functional beverages.
- Poppi started as Mother Beverage, gaining traction after appearing on Shark Tank, and offers an alternative to traditional sodas with health benefits.
- The acquisition is a response to declining soda sales, as PepsiCo aims to adapt to changing consumer preferences towards healthier options.
Articles (8)
Center (6)
No highlight available for this article.
USA TODAY·4M·No highlight available for this article.
Straight Arrow News·4M·No highlight available for this article.
Fortune·4M·No highlight available for this article.
USA TODAY·4M·No highlight available for this article.
CNET·4M·No highlight available for this article.
ABC News·4M·FAQ
The bill has been advanced by a House panel and a Senate committee. It is currently under further consideration in the Florida legislature.
Critics worry that the bill could lead to exploitation by employers misclassifying jobs as internships or apprenticeships to avoid paying minimum wage. They also argue it undermines the voter-approved minimum wage increase.
Supporters argue that the bill provides young workers with opportunities to gain skills and experience, which they believe is more valuable than earning a higher wage immediately. They claim it helps employers afford to hire more unskilled workers.
Yes, an amendment to the bill requires workers under 18 to obtain parental or guardian approval before opting out of minimum wage requirements.
History
- 4M3 articles