The FTC accuses Uber of enrolling consumers into its Uber One subscription without their consent, charging them before the billing date including auto-charging before free trials end, misleading customers about the savings from the subscription by not accounting for the subscription cost, and making it extremely difficult to cancel by requiring navigation through many screens and actions.

The FTC alleges that canceling Uber One can require navigating up to 23 screens and completing 32 different actions, with some users being directed to contact customer support without a direct method provided to do so.

Uber denies the allegations, stating that their sign-up and cancellation processes are clear and lawful, that cancellations can be completed in the app in about 20 seconds, and that the FTC's investigation was rushed and based on misunderstandings. Uber's legal team includes former FTC officials who emphasize the clarity of their processes.

This lawsuit is one of the first major actions taken by the FTC against a major tech company under President Donald Trump's administration, highlighting ongoing scrutiny of large tech firms by the agency alongside other cases against Meta, Google, and Amazon.

Uber One offers benefits such as fee-free delivery and ride discounts. Uber advertises that consumers can save certain amounts compared to non-members and that they can cancel anytime without additional fees. However, the FTC alleges these claims are misleading as subscription costs are not properly factored into the savings and cancellation is difficult.