EU Accuses TikTok of Breaching Digital Advertising Transparency Rules
The EU claims TikTok fails to meet advertising transparency required by the Digital Services Act, risking fines and ongoing scrutiny over election integrity.
Overview
The European Union has accused TikTok of breaching digital content rules under the Digital Services Act by lacking transparency in its advertising practices. The Commission's preliminary findings reveal TikTok's ad repository does not meet required standards, hampering efforts to detect scam ads and election interference. TikTok may face fines of up to 6% of its global revenue as the company reviews these findings. A separate investigation is ongoing regarding TikTok's role in election integrity in Romania. TikTok stated it supports the regulations but disagrees with some of the Commission's interpretations.
Content generated by AI—learn more or report issue.
Get both sides in 5 minutes with our daily newsletter.
Analysis
- The European Commission has found TikTok in breach of the Digital Services Act due to inadequate transparency in its advertising practices, which hampers efforts to detect misinformation and scam ads.
- TikTok's failure to maintain a sufficient advertising repository poses significant risks to electoral integrity and public safety, raising concerns about how users are targeted and by whom.
- The commission's findings could result in serious financial penalties for TikTok, compelling the platform to enhance compliance or face strict oversight.
Articles (3)
No highlight available for this article.
The Guardian·2M·No highlight available for this article.
Associated Press·2M·No highlight available for this article.
CNET·2M·FAQ
No FAQs available for this story.
History
- This story does not have any previous versions.