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Apple's 'F1 The Movie' Achieves Major Box Office Success

Apple's 'F1 The Movie' opens with $55 million in North America, totaling $144 million globally, marking its first significant box office success.

Overview

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  • Apple's 'F1 The Movie' debuted with a strong $55 million opening in North America and $144 million worldwide, marking a milestone for the company.
  • The film's success reflects Apple's growing presence in Hollywood, achieving its biggest big-screen hit to date after six years of film production.
  • 'F1' received positive audience feedback, earning an 'A' CinemaScore and contributing to its impressive box office performance.
  • IMAX and large-format screens played a crucial role, accounting for 55% of ticket sales during the film's opening weekend.
  • The film's engaging storyline and emotional depth resonated with viewers, enhancing its appeal both domestically and internationally.
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Analysis

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Center-leaning sources frame Apple's box-office success as a significant milestone, emphasizing its first major hit in a competitive landscape. They highlight positive audience reception and critical acclaim, while subtly acknowledging the broader cultural context of Formula 1's rising popularity. The tone reflects optimism about Apple's evolving role in film.

"For Apple, this demonstrates to them the prestige factor of having a big theatrical release."

Chicago TribuneChicago Tribune
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"For Apple, this demonstrates to them the prestige factor of having a big theatrical release."

ABC NewsABC News
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Article

"Things have finally turned around with “F1” — currently the number one movie in theaters, on-track to earn $55.6 million this weekend at the domestic box office."

TechCrunchTechCrunch
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FAQ

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The film stars Brad Pitt as a retired Formula One driver who returns to the sport after thirty years to help an underdog team achieve its first win, featuring a storyline focused on redemption and teamwork.

Apple partnered with Warner Bros. Pictures to release the film globally in theaters first, before eventually launching it on Apple TV Plus for streaming audiences.

The production involved authentic Formula 1 collaboration, including filming during actual Grand Prix weekends and signing real sponsorship deals worth over $40 million, adding realism and financial support to the $200 million budget.

Strong audience reception (CinemaScore 'A'), emotional and engaging storytelling, widespread IMAX and large-format screenings (accounting for 55% of ticket sales), and Apple's expanding presence in Hollywood all contributed to the film's $55 million opening in North America and $144 million worldwide.

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