Google Avoids Ad Tech Breakup
A federal judge rejected the DOJ's bid to force Google to sell its ad tech business.
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Updated Sep 2, 7:53pm ETBoth sides, every morning
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The reporting
On Wednesday, U.S. District Judge Leonie Brinkema in Alexandria, Virginia, rejected the Justice Department’s request to force Alphabet’s Google to sell its online advertising exchange, AdX. The ruling spares Google’s advertising technology business from a breakup but orders the company to change how the digital ads system at the center of the case operates. Brinkema had ruled in April 2025 that Google illegally obtained and maintained monopoly power in two advertising technology markets. The decision follows a separate court ruling that declined to make Google sell Chrome.
Analysis & opinion
Too LenientMostly Center
Google received remedies that were far too weak for its illegal ad tech monopoly. The court was wrong to spare Google from a forced divestiture or breakup after finding serious antitrust violations.
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