Apple Launches Touchscreen MacBook
Apple added touchscreens and OLED displays to its MacBook Pro lineup.
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Updated 8:01pm ETApple unveiled its first touchscreen MacBook Pro. The new 14-inch and 16-inch models run macOS and keep the standard keyboard and trackpad, rather than becoming convertible tablets. They pair tandem OLED displays, branded PROLED XDR, with M5 Pro or M5 Max chips. The shift breaks with years of Apple resistance to laptop touchscreens, after Steve JobsSteve JobsAmerican entrepreneur; co-founder of Apple Inc. (1955–2011) called them ergonomically terrible and Tim CookTim CookAmerican business executive, former Apple executive chairman compared a MacBook-iPad hybrid to combining a toaster and refrigerator. Apple CEO John TernusJohn TernusAmerican engineer, manager, CEO of Apple said the Mac remains mainly a keyboard-and-trackpad computer, but touch can help. Apple said it added touch without making the laptops thicker or heavier. The models go on sale November 6.
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From the left
Left-leaning outlets framed the launch around the screen’s appeal and the price pressure around Apple’s Pro line. Wired lingered on the tandem OLED display as the draw, saying it addressed “brightness and glare” problems in OLED laptops. The Verge focused on expensive upgrades, arguing that top configurations push MacBook pricing harder to defend.
From the right
Right-leaning outlets treated the touchscreen model as a strategic reversal and a holiday-season product push, with price framed more cautiously. The New York Post emphasized Apple “abandoning” its old resistance while tying the launch to a broader preholiday blitz. Fox Business stressed that higher advertised starting prices are not direct like-for-like comparisons.
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