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Apple Touchscreen MacBook Rollout· Day 2

Apple’s Touchscreen MacBook Nears $15,000

Apple’s touchscreen MacBook Pro starts at $2,899 and can reach about $14,500 with upgrades.

October 29, 2026 · Updated Oct 29, 10:15am ET

13%

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Pano rates the coverage Mostly Center.

What happened

Apple’s new touchscreen MacBook Pro can cost about $14,500 when fully configured. Apple introduced the laptop with a display that users can tap, swipe, scroll and zoom, while keeping the standard keyboard and trackpad. The move breaks from years in which Apple kept touch off MacBooks, even as it made touch central to iPhones and iPads. Apple says sensors built into the display make touch lower-latency and intuitive, and its own apps are optimized. The 16-inch model starts at $3,399, while costly memory and storage upgrades push the top build near that price. The laptops are scheduled to go on sale November 6.

How the left told it

Only one left-leaning outlet we track covered this: Wired, under the headline “The 2,000-Nit OLED in Apple’s New MacBook Is a Big Deal”.

How the right told it

Only one right-leaning outlet we track covered this: Fox Business, under the headline “Apple breaks with longtime MacBook policy, introduces touchscreen laptops at higher prices”.

Apple Touchscreen MacBook Rollout

Storyline →
  1. Oct 29Apple’s Touchscreen MacBook Nears $15,000 (this story)Mostly Center
  2. Oct 28Apple Launches Touchscreen MacBookMostly Center

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