Abdul El-Sayed Courts Republicans With Ad

A new Fox News and Newsmax ad uses conservative praise to court Michigan Republican voters.

27% left, 27% center, 46% right

Balanced

· 11 outlets

Summary

Updated Oct 23, 4:55pm ET

Abdul El-Sayed’s Senate campaign launched a six-figure TV ad on Fox News and Newsmax using conservative praise of him and criticism of Republican Mike Rogers to reach Republican voters. El-Sayed also ran a faith-centered ad presenting his Muslim identity and public service as reasons for his candidacy, after attacks questioning his patriotism and religious loyalties. He and Rogers are competing for retiring Democratic Sen. Gary Peters’s Michigan seat, in a race that could affect Senate control. Rogers and allies accuse El-Sayed of Muslim Brotherhood ties; El-Sayed denies membership and said he would disavow the group. Barack Obama and Bernie Sanders were scheduled to campaign for El-Sayed, while Donald Trump and Ted Cruz were set to appear for or alongside Rogers.

Left and right

From the left

Left-leaning outlets framed the Michigan race as a warning about anti-Muslim politics, while stressing El-Sayed’s effort to answer it through crossover appeals and faith. The New York Times lingered on the racial and religious hostility around the contest, calling it unmatched in menace. HuffPost emphasized El-Sayed’s use of conservative media praise to court Republican voters. Salon focused on his Muslim faith as a plainspoken case for service and neighborliness.

From the right

Right-leaning outlets framed the race around coalition-building, voter doubts and questions about El-Sayed’s associations, rather than presenting the ad as the main story. The Washington Examiner emphasized both parties’ push to rally supporters and persuade decisive voters. The Patriot Post treated alleged Muslim Brotherhood links and disavowal questions as a potential threat to El-Sayed’s bid. Fox News highlighted a Michigan paper’s stand against Rogers’s campaign over alleged lies and bigoted attacks.

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